ShopToko is boutique wholesale with no minimums. We host limited-time sales events featuring curated items from both known brands and independent designers. Merchandise ranges from apparel and accessories, to jewelry, bags and shoes.
ShopToko is focused on empowering the independent retailer by bringing new brand discovery straight to their inbox and allowing them to buy into lines with no product minimums.
Retailers gain access to cool merchandise from select designers and can test a single item or an entire collection without risk. Brands have the opportunity to acquire new customers at no upfront cost – we market to thousands of registered retailers in the ShopToko community.
Discover or be discovered – that is ShopToko.
Our Story
We at Shoptoko recognized a gap in retail fashion and collectively brainstormed what was needed in the industry. We knew at the get-go that the ongoing problem in the business is cash flow. After speaking with several key players we discovered the top three pain points for buyers from large chains to independent retail:
1) Buying with restrictive Minimums
2) Finding unique product
3) Picking up on immediate trends
No one seemed to be looking at the independent retailer — the very stores that brands depend on to get their start. Once the majors start calling, smaller retailers get no love.
Shoptoko set out to create a solution for the underserved, overlooked independent retailer by building a platform that provides them with a better way to buy. By connecting these retailers to unique and trending product that can be purchased immediately with no minimums, independents are now not only able to participate in fast fashion, but collectively become the largest major in the world.
ShopToko has grown quickly with over 3,000 retailers registered to date and over 100 brands sales under our belt. We plan to expand our mission even further by rolling out some exciting new additions to the site this spring, so sign up for ShopToko now and participate in the next chapter of the ShopToko story!
Management Team
Liza Deyrmenjian – Co-Founder & CEO
Liza is a serial entrepreneur with 25+ years in the fashion industry. She successfully built, ran, and sold two successful fashion companies, shuttling her start-ups from Idea to Oprah. She is currently a sought-after consultant and speaker on the fashion industry. Liza is also the founder of Afingo, a platform that assists in cultivating sustainable, profitable businesses in the fashion space.
Katherine Danesi – Chief Operating Officer
Katherine is a business executive with over 15 years laucnhing new technologies in the technology and Internet spaces. Katherine brings her marketplace building and customer service expertise, as well as her knowledge of sales transactions, inventory and logistics to the ShopToko B2B environment. She thrives on applying research, critical analysis & creative problem solving to market opportunities.
Jeanne McPhillips Dolan
Jeanne is a Wharton MBA / Rock Star with 20+ years building profitable fashion brands through merchandising, product and business development. Her expertise lies in
merchandising, product, content and business development. Jeanne is supremely passionate about the new disruptive fashion tech space and is, in her own words, “Super excited to have joined this sassy, edgy start-up we know and love as ShopToko.com. ROCK AND ROLL!”
George Marootian – Chief Technology Officer
George Marootian is a technology executive with over 20 years’ experience driving the creation of high-performance technology products and solutions offerings that enable corporations to effectively tap into customer needs.
Fashion Consort - Website Design and Development
Joshua Williams, Tom Jensen, Matthew Williams. Combined 40+ years experience in UI/UX, design and development in the e-commerce space. Projects include: lindsay-phillips.com and avantilinens.com, with design work on etsy.com and westelm.com
GusmanBremner - Director of Marketing
James Bremner has 15+ years in B2B marketing. He has built up marketing departments in multiple tech start-ups and contributed to successful exits and venture rounds globally.
Janine Stankus – Content Manager
Janine is a writing/editing professional with a passion for creating and driving digital content. Also stoked to be participating in a fashion tech startup as part of the smart and savvy ShopToko team!
Advisory Board:
Gregory Feller – Venture Capitalist
Maryssa Miller - Head of Digital Commerce, JetBlue
Cynthia Rowley – Designer and Entrepreneur
Michael Segal – CEO, Fred Segal
Ron Walden – Western Regional Sales Manager, Jordan Division of Nike
CAREERS
For all positions, please send your cover letter and resume to hello@shoptoko.com.
Account Manager
ShopToko.com is seeking an articulate and driven Account Manager to join the team in its Manhattan office. We need a persuasive, dynamic, fashion-savvy self-starter who understands what it takes to build relationships and knows how to position the fabulous things we have to offer prospective retailers.
RESPONSIBILITIES:
- Manage retailer outreach in targeted areas
- Create and manage relationships with our retailers
- Track all calls, follow-up and results; update the customer database
- Report to management on a weekly basis regarding progress
REQUIREMENTS:
- Understands how to build relationships with customer
- Excellent communications skills
- Exceptional listener, ability to read between the lines
- Ability to sell and close over the phone
- Comfortable in a fast-paced start-up environment
- Strong drive and hustle
- MS Excel (basic) and Google Documents experience a must
Marketing Coordinator
ShopToko.com is seeking a savvy, organized Marketing Coordinator to join the team in its Manhattan office. You focused, detailed-oriented and up for the challenge of helping execute the company’s marketing strategy.
RESPONSIBILITIES:
- Execute social media initiatives
- Monitor web traffic statistics
- Track and report on sales activity conversions from marketing activity
- Maintain image repository: create and maintain a tagged image library
- Conduct market research
- Manage and monitor google reader feeds
- Assist with photoshop and indesign file creation
- Create landing pages from complete design direction and templates
- Coordinate events
- Assist with copywriting and campaign creative
REQUIREMENTS:
- Takes initiative
- Detail-oriented
- Excellent written and verbal communication skills
- Creative thinker
- Comfortable in a fast-paced start-up environment
- MS Excel and Google Documents experience a must
Summer Interns
SHOPTOKO is seeking a part-time interns in the following key areas of our business:
- Marketing
- Social Media
- Public Relations
- Brand Merchandising
- Editorial
In all of the roles, we look for enterprising and creative individuals with the desire and ability to solve problems, make suggestions and execute the assigned tasks with minimal supervision. It is expected that you’ll have knowledge and expertise in the area for which you are applying. And we love people who are efficient and reliable, and have a sense of humor!